What Is Unified Intake? (And Why It’s Replacing Shared Inboxes)
Shared inboxes and scattered forms feel familiar, but they aren’t a system. Unified intake replaces them with one endpoint and one decision engine that scores and routes every request before it becomes work.
What unified intake means
- One endpoint: every source posts to the same Intake API.
- One decision engine: AI scores intent, priority, risk, and ownership.
- Many sources: email, forms, CRM, chat, compliance reports, internal tools.
Why shared inboxes break
- Rules live in people’s heads, not code.
- Manual triage creates delays and inconsistency.
- Context is lost between channels; duplicates spread across tools.
What changes with unified intake
- Email, forms, CRM events, chat handoffs, and compliance reports flow through the same AI decision layer.
- Every payload is normalized (subject, body, source, account tier, attachments), deduped, and scored.
- Tickets are created only when action is required, with owner, SLA, and audit trail.
- FYI/feedback is stored as signal, not work, so queues stay clean.
Implementation essentials
- Single /api/v1/intake with HMAC auth and timestamp to prevent replay.
- Classification: intent, priority, sentiment, VIP/account tier, action_required.
- Routing: queues/owners by intent + priority; escalation for VIP/outage/security.
- Guardrails: dedupe open work, enforce allowed IPs, expire tokens, log every decision.
Outcomes
- Faster first response and cleaner queues.
- Lower cognitive load for engineers and ops.
- Better auditability for compliance and postmortems.
We built a unified intake brain so every request—email, form, CRM, chat, or compliance—gets the same smart triage. See how the Intake API works.
Continue reading